I’ll be speaking at the PRSA Memphis meeting this week. I’m very glad to see Social Media getting some interest and buy-in here in Memphis. This article from the Commercial Appeal is mostly accurate in what I said in an interview. I’m in great company with the others interviewed as well.

http://www.commercialappeal.com/news/2008/jun/08/social-networking/

I’ve been asked to discuss:

• utilizing existing social media sites (i.e, Facebook, Twitter) for the benefit of an organization
• how to monitor the conversations going on (good and bad) about your business/organization
• metrics touched on a tiny, tiny bit—(”barely if at all”)

and have about 30 minutes. We’re looking at how we can make a departure from the Presentation 1.0 into something more 2.0 … comments always welcome.