Posted by: lalunablanca | June 9, 2008

PRSA Memphis

I’ll be speaking at the PRSA Memphis meeting this week. I’m very glad to see Social Media getting some interest and buy-in here in Memphis. This article from the Commercial Appeal is mostly accurate in what I said in an interview. I’m in great company with the others interviewed as well.

I’ve been asked to discuss:

  • utilizing existing social media sites (i.e, Facebook, Twitter) for the benefit of an organization
  • how to monitor the conversations going on (good and bad) about your business/organization
  • metrics touched on a tiny, tiny bit—(“barely if at all”)

and have about 30 minutes. We’re looking at how we can make a departure from the Presentation 1.0 into something more 2.0 … comments always welcome.


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